Sustainability and Responsibility at Fresh Iconic


We’re working on being kinder to the planet we all share, while still offering high-quality products and helping artists get recognition and have another source of income.

We know that sustainability is important: for our customers, The artists, and of course, the planet. We also know that all the sustainability challenges in the Merchandise and fashion industries don’t have a quick fix. These are the things we currently do to be more sustainable.

Trees planting

First off all, we are working with to plant a tree per every order we get!

Your order has a direct impact on the earth and lives of the people who are in need. By helping us plant trees, you give families the ability to transition from unsustainable farming techniques to a Forest Garden system. it's not only sustains and empowers them, but also changes their lives forever and helps the planet!


1. Made to order 

We at Fresh Iconic  believe in a more sustainable approach to production as we customize the product only when a customer has already made an order. There’s no leftover stock and this way we’re producing less waste than traditional  manufacturing.  When you order at Fresh Iconic, you choose products that's created only as the order is placed, creating less fabric waste than conventional manufacturing.

2. Vegan 

All of our items are vegan friendly. None of our items includes animal materials. And neither the inks we’re using for printing.

3. Efficient Printing 

We use direct to garment (DTG) printing: it is much more sustainable than the older printing methods like screen printing. DTG printing machines use environmentally-friendly, water-based inks, and the process itself is mostly waterless and highly energy-efficient. We use Kornit machines and inks. Kornit uses high-quality, water-based vegan inks that they formulate, test, and produce in their own factories. Kornit inks are non-hazardous, toxin-free, biodegradable, and certified with an OEKO-TEX Eco Passport.

4. Efficient shipping

Most Fresh Iconic orders are delivered in the same region they’re fulfilled. Having fulfillment centers close to our customers is good both for the business and the planet. Strategically located fulfillment centers allow for faster shipping times and lower shipping costs, and it also helps with reducing the CO₂ emissions produced when transporting orders.